About Us
IllustratED Ltd offers a personal and affordable approach to school marketing. This concept has been developed to support schools by allowing them to benefit from an effective marketing strategy whilst taking into consideration significant budget constraint.
IllustratED offers schools an ongoing marketing solution in the form of an annual service level agreement (SLA). This means we act as a ‘remote marketing manager’ for your school. Although we operate remotely, we offer the same level and quality of service as an in-house professional but without the associated costs. We are able to provide you with a complete and tailor-made service provided by education specialists.
Whilst we prefer this more sustained, long term approach; IllustratED is also able to provide short term support with specific projects if necessary.
What are the benefits to our approach?
As highlighted in our vision statement; the IllustratED approach is both personal and affordable. These are two aspects that are extremely important in the current educational climate.
Affordable
Significantly cheaper than employing an in-house marketing professional.
We can provide more than the average in-house marketing employee due to limited outsourcing. For example, we design all promotional material ourselves rather than paying extra for a design agency to do this for us. We only outsource specialist areas such as printing, website build, photography, and videography; and we have trusted suppliers that we use for these areas that offer a discounted rate.
We understand the pressure schools are under due to budget constraint so we actively source the most cost effective solutions.
Personal
Should you wish to work with us, you will liaise directly with Emma Throp, Director of IllustratED, and through her a network of industry experts. Communication via email, phone, skype and scheduled school visits.
Our ongoing, long term approach allows us to really get to know the schools we work with. This is reflected in the quality and passion shown in the work we deliver.
IllustratED Founder
IllustratED was founded by Director Emma Throp, a chartered marketer who has worked in the education sector for over 12 years; 10 of which were in a school environment directly experiencing the unique challenges schools face. This hands-on experience has enabled Emma to gain valuable insight into the everyday running of a school and its priorities; allowing her to develop a high level of understanding of secondary education.
After spending 4 years as the Marketing and Communications Manager of a large secondary academy in London, Emma decided to continue her journey as a freelance Educational Marketing Consultant offering ongoing marketing and communications solutions to secondary schools. In less than two years she secured ongoing contracts with two academies leading on all aspects of their marketing and communications, including everything from designing internal and external marketing material; supporting the recruitment process of both students and staff; managing & developing their websites and managing PR activities. In addition she worked with two other schools on specific, individual projects.
The knowledge, experience, expertise and contacts made over the years has given Emma the tools she needed to set up her business IllustratED providing a personal, effective and affordable approach to school marketing.